I’ve had a few emails asking what sort of things i do for a day job. Well here’s an example, i’m currently head of flash over at Coull.com, a great bunch of people. With all the advertising this year having to be more engaging to provide the clients with a good reason to spend their ad budgets, Interactive advertising like this is going to be huge. It seems pointless to do a flat ad in this day and age when you get so much more by engaging with the viewers.
With our technology we allow users to interactive with objects in the video, clicking through to find out more information or straight to buy the product.