Over the past year i’ve been over at Coull.com as head of design and tech, building a brand new Affiliate Network focused around video. This is quite an exciting prospect, given that the growth in online video is showing signs of accelerating further this year, teamed with the continued strength of the global Affiliate market.
Coull’s proposition differs from legacy Affiliate Networks like AffiliateWindow and Commission Junction, in that instead of competing with them, we add to them by combining all of their strong points in the form of their Merchants under one roof, and then provide the ability to link those Merchant products to video. Whether that be a Television ad looking for longtail internet usage, or joe blogs doing a product review at home. We can even use videos straight from popular video sharing sites like YouTube. Delivered straight to publisher sites enabling them to make a new, exciting and very profitable source of revenue.
As technical architect of the network, I’ve placed a heavy focus on openness not just of our technical API’s, but also on our plans for the future. Now the hard work of creating the Network is complete, me and my team are working hard to add new features and provide close support to Publishers looking to use our Network, or simply giving advice on making money from video where ever we can.
As such this blog will now be dedicated not just my work at Coull, but news and comment and free code on the cutting edge developments in the Affiliate Market space. This year will undoubtedly feature, video, mobile and of course using Facebook apps, games and updates to transform social marketing.
Here’s to 2012.
Aden Forshaw, CTO – Coull.com