Category: Advertising
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My post about an Ad supported Uber – could you get a free ride?
I’ve always thought it odd that you can’t tip an uber driver in-app, sure you can give them cash — but who carries that around anymore? I get that they want a friction free experience, but maybe there’s a way to have both. Use the money from you watching Ads on the journey to: 1.…
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Auction theory – reverse auction example
As part of building next generation of adtech marketplaces i try and find & use as many different marketplaces as possible in other industries to see what lessons can be learned from the mechanics, and how it’s users behave. This time it’s home moving platform Anyvan! AnyVan is a reverse auction platform allowing people…
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Video Ad Tech 2016 Predictions!
There’s a rising tide in Ad spend, upcoming US election, Rio Olympics, European football, users demanding more respect, and new wave of premium inventory coming through – it’s going to be a busy year! Here’s what I hope or expect will happen in video ad tech. Rise of Ad-Supported-VOD (AVOD) over Subscription-VOD (SVOD) like Netflix,…
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Talking HTML5 Ads with Ciaran at Exchangewire
Currently the Chrome beta has a setting enabled by default to pause any non-essential (embeds smaller than 530 pixels wide) of Flash movies on a page. Their plan is to make this default in Chrome 45 in Sept when it auto-updates the default Chrome browser. This video discusses the problems this will cause for the…
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Is Ad-blocking the next Adpocalypse?
What’s going on? Viewability is the zeitgeist inside the industry, outside it’s all about Ad-blocking. On desktop there’s very little friction to installing an Adblocker. On mobile there is still friction to root or sideload, but with iOS9 adding new blocking support mobile will grow massively. Google still make it hard to do with Chrome…
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Horrendous #Bing marketing
Shame on the lazy Creative Director who signed off this terrible idea. I can imagine the meeting, “Interns, this charity is getting a lot of press, how can we get in on this..” Intern 1: “How about something lazy we could do in a banner ad but in a shopping centre instead” Intern 2:” And…